Alexander Chernev
- Auteur
Boeken van Alexander Chernev
Philip Kotler
Kevin Keller
Alexander Chernev
Marketing Management -- Global Edition
Alexander Chernev
Philip Kotler
Kellogg on Marketing
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev.
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