Klaas Verbeken
- Auteur
Klaas Verbeken is visiting Professor of Marketing at Ghent University, Belgium.
Klaas Verbeken is visiting Professor of Marketing at Ghent University, Belgium.
Geschreven door Klaas Verbeken
Sara Leroi-Werelds
Katrien Verleye
Arne De Keyser
Maggie Gueuens
Klaas Verbeken
Bart Larivière
Marketing: The fundamentals
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders.
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