John Thill,
Courtland L. Bovee
MyLab Business Communication without Pearson eText for Excellence in Business Communication, Global Edition
Onbekend Engels 2024 9781292450070
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
For business communication courses. Sharpen your professional communication skills
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping students hone and develop essential communication skills.
The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
Specificaties
Lezersrecensies
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Inhoudsopgave
<div class="c-section-headers-number-list_container"> <h3>PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION</h3> <ol> <li>Professional Communication in a Digital, Social, Mobile World</li> <li>Interpersonal Communication Skills</li> <li>Collaboration and Business Etiquette</li> <li>Communication Challenges in a Diverse, Global Marketplace</li> </ol> <h3>PART 2: APPLYING THE THREE-STEP WRITING PROCESS</h3> <ol start="5"> <li>Planning Business Messages</li> <li>Writing Business Messages</li> <li>Completing Business Messages</li> </ol> <h3>PART 3: CRAFTING BRIEF BUSINESS MESSAGES</h3> <ol start="8"> <li>Crafting Messages for Digital Channels</li> <li>Writing Routine and Positive Messages</li> <li>Writing Negative Messages</li> <li>Writing Persuasive Messages</li> </ol> <h3>PART 4: PREPARING REPORTS AND PRESENTATIONS</h3> <ol start="12"> <li>Planning Reports and Proposals</li> <li>Writing and Completing Reports and Proposals</li> <li>Developing and Delivering Business Presentations</li> </ol> <h3>PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS</h3> <ol start="15"> <li>Building Careers and Writing Résumés</li> <li>Applying and Interviewing for Employment</li> </ol> <h3>APPENDICES</h3> <ol type="A"> <li>Format and Layout of Business Documents</li> <li>Documentation of Report Sources</li> </ol> </div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan