The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

Paperback Engels 2019 9783658268572
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

Specificaties

ISBN13:9783658268572
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

<div>Strategic communication and NGOs.-&nbsp;Logics and management.-&nbsp;NGOs and social theory: social and economic dimensions.-&nbsp;Fundraising.-&nbsp;Volunteering.-&nbsp;Civic relations and social change.</div>

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        The Instigatory Theory of NGO Communication