Manukonda Rabindranath,
Aradhana Kumari Singh
Advertising Management
Concepts, Theories, Research and Trends
Gebonden Engels 2024 9789819986569
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.
It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Specificaties
ISBN13:9789819986569
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1: Advertising Basics.- Chapter 2: Types Of Advertising.- Chapter 3: Public Service Advertising.- Chapter 4: Advertising Campaign And Media Planning.- Chapter 5: Advertising Agency.- Chapter 6: Understanding Advertising Process: Models And Theories.- Chapter 7: Advertising Research.</p><p> </p><p> </p><p></p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan