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Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process. Meer
Practical tips on using the web to boost your business, no matter what business you′re in
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. Meer
Internet–based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. Meer
The leading email marketing firm shows you how to create high–impact, low–cost campaigns
Email marketing is an incredibly cost–effective way to establish and build relationships that drive business success. Meer
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full–time and part–time basis. Meer
This groundbreaking book introduces the application of statistical methodologies to e–Commerce data
With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer
The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer
Live your entrepreneurial dream with no–or little–money down
Where there′s a will, there′s a way. Even if you don′t have start–up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Meer
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality.
Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer
"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer
Praise for EMAIL MARKETING by the NUM8ERS
"At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer
If the idea of starting an email marketing campaign overwhelms you, the authors of
Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Meer
A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer
Worlds of E–Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer
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