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This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019. Meer
This book
constitutes the refereed proceedings of the 12th International Joint Conference
on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in
July 2015. Meer
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. Meer
This book constitutes the refereed proceedings of the 12th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2015, held in Valencia, Spain, in September 2015 in conjunction with DEXA 2015. Meer
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. Meer
In today's rush towards e-Business many organizations have failed to recognize that the responsibilities of IT Managers have significantly changed. No longer do the tried and trusted methods of the 3- or 4-GL lifecycle retain the value they once possessed; and the more we try to fit new e-Business developments into old and ill-fitting processes and practices, the greater the danger of compromising the business altogether. Meer
This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. Meer
This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer
This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. Meer
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. Meer
This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. Meer
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer
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