Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Inventing the Cloud Century

gebondenEngels9783319611600 15-8-2017

This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Meer

102,99

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

61,99

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Electronic Commerce and Web Technologies

paperbackEngels9783540679813 25-8-2000

This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. Meer

120,99

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Ralph Bergmann

Experience Management

paperbackEngels9783540441915 28-8-2002

This book deals with experience management in the context of real-world applicability and realistic applications. A particular focus is given by the requirements that arise in complex problem solving and by the fact that modern experience management must be implemented as Internet-based applications. Meer

60,99

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Electronic Commerce

gebondenEngels9783540778080 9-7-2008

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. Meer

120,99

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Detection of Intrusions and Malware, and Vulnerability Assessment

paperbackEngels9783319205496 6-7-2015

This book constitutes the refereed proceedings of the 12th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2015, held in Milan, Italy, in July 2015. Meer

60,99

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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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Alan W. Brown

Delivering Digital Transformation

PaperbackEngels9783110660081 8-10-2019

41,80

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E-Commerce and Web Technologies

paperbackEngels9783319536750 15-2-2017

This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. Meer

60,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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Denis Trček

Trust and Reputation Management Systems

paperbackEngels9783319623733 5-9-2017

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. Meer

60,99

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E-Commerce and Web Technologies

paperbackEngels9783319277288 30-12-2015

This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015. Meer

60,99

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Measurement, Modelling and Evaluation of Computing Systems

paperbackEngels9783319749464 25-1-2018

This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018. Meer

60,99

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Exploring Omnichannel Retailing

gebondenEngels9783319982724 5-1-2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer

180,99

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Social Media: The Good, the Bad, and the Ugly

paperbackEngels9783319452333 23-8-2016

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. Meer

60,99

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Podcasting Marketing Strategy – A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

paperbackEngels9780749486235 3-5-2019

47,69

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Paul J Scott

Websites That Work

GebondenEngels9780996687454 5-7-2016

30,91

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Organization as Time

GebondenEngels9781009297257 6-7-2023

This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology, power and politics. Meer

158,43

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Sterling McKinley

Binge Worthy Branding

PaperbackEngels9780578643588 4-6-2020

18,-

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Internet en social media

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