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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349308002 12-12-2008
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349592913 11-2-2020
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349699001 5-9-2018
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781400249138 27-2-2025
You don’t have to win the internet. Be the Obvious Choice instead.  Meer
31,45
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781400252879 17-12-2024
22,61
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349518487 1-1-2004
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349526000 1-1-2006
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781394208333 19-9-2024
119,95
Verwachte levertijd ongeveer 9 werkdagen
142,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349305377 30-7-2009
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349306367 15-12-2008
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand.  Meer
71,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349356577 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
71,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364176 26-2-2010
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364473 27-11-2007
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364855 18-12-2008
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349366491 21-5-2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.  Meer
57,27
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349264698 13-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292433196 19-1-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
66,94
Verwachte levertijd ongeveer 9 werkdagen

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