Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 51 van 3.739 resultaten

A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,63

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Joshua Alomar

Embrace the Rebel

PaperbackEngels9781365982415 16-12-2017

22,21

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

E. Martin

Marketing Identities Through Language

paperbackEngels9781349526000 1-1-2006

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Brand Choice

gebondenEngels9781403946416 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

The Strategic Dimensions of Environmental Management

paperbackEngels9781349145669 1-1-1998

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Inclusive Branding

paperbackEngels9781349430154 1-1-2002

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Meer

100,75

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

E. Martin

Marketing Identities Through Language

gebondenEngels9781403949844 30-11-2005

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

D. Jackson

Sonic Branding

paperbackEngels9781349509775 1-1-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

78,81

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Advertising in the Aging Society

paperbackEngels9781349592913 11-2-2020

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,66

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Kenneth A. Loparo

Brand Avatar

paperbackEngels9781349299997 27-2-2009

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Meer

51,94

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Port

Book Yourself Solid for Chiropractors: The Fastest , Easiest, and Most Reliable System for Getting Mo re Clients Than You Can Handle

gebondenEngels9781394222575 11-6-2024

35,78

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

49,11

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

paperbackEngels9781398602502 3-11-2021

47,95

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

gebondenEngels9781398602526 3-11-2021

143,66

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

paperbackEngels9781398611276 3-7-2023

47,95

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

P. Kitchen

Marketing Metaphors and Metamorphosis

paperbackEngels9781349547098 1-1-2008

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. Meer

64,66

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

64,66

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

. Rajagopal

Managing Social Media and Consumerism

paperbackEngels9781349448401 20-9-2013

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Meer

128,33

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Uw winkelwagen

Reclame en verkoop

Sales zonder bullshit

Nieuw in Reclame en verkoop

Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

Online magazine

AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales