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Lindsey Drylie Carey

Firms in the Fashion Industry

gebondenEngels9783030762544 5-10-2021

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

196,19

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Walter R. Paczkowski

Modern Survey Analysis

gebondenEngels9783030762667 12-9-2022

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. Meer

120,99

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Daniele Scarpi

Hedonism, Utilitarianism, and Consumer Behavior

gebondenEngels9783030438753 29-5-2020

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. Meer

61,99

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P Wiefels

The Chasm Companion – A Fieldbook to Crossing the Chasm & Inside the Tornado

paperbackEngels9781841124681 20-12-2002

The Chasm Group is one of the world′s leading high–tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high–tech industry. Meer

35,60

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Business-to-Business Marketing

paperbackEngels9781849205467 4-1-2011

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Meer

1.013,37

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Green Marketing and Management in Emerging Markets

gebondenEngels9783030730062 28-9-2021

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Meer

74,19

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Emerging Issues in Global Marketing

paperbackEngels9783030089221 22-12-2018

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. Meer

240,99

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Best Practices in Hospitality and Tourism Marketing and Management

paperbackEngels9783030062804 2-2-2019

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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John Heeley

Urban Destination Marketing in Contemporary Europe

GebondenEngels9781845414931 15-2-2015

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Meer

141,68

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The Fundamentals of Creative Advertising

PaperbackEngels9782940411566 19-9-2011

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Meer

40,40

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Gert Straetmans

Information Obligations and Disinformation of Consumers

paperbackEngels9783030180560 20-9-2020

This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. Meer

180,99

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

141,29

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Advances in National Brand and Private Label Marketing

paperbackEngels9783031065835 28-5-2023

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). Meer

180,99

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Enlightened Marketing in Challenging Times

gebondenEngels9783030425449 18-9-2020

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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Enlightened Marketing in Challenging Times

paperbackEngels9783030425470 18-9-2021

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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Jochen (National University Of Singapore, Singapore) Wirtz

Managing Customer Relationships And Building Loyalty

PaperbackEngels9781944659363 18-11-2017

13,91

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Jochen (National University Of Singapore, Singapore) Wirtz

Designing Complaint Handling And Service Recovery Strategies

PaperbackEngels9781944659394 21-11-2017

13,91

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Higher Education Marketing in Africa

paperbackEngels9783030393816 21-5-2021

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer

122,99

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Jochen (National University Of Singapore, Singapore) Wirtz

Winning In Service Markets: Success Through People, Technology And Strategy

GebondenEngels9781944659042 16-12-2016

132,23

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Jochen (National University Of Singapore, Singapore) Wirtz

Positioning Services In Competitive Markets

PaperbackEngels9781944659127 27-9-2017

13,91

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