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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783030233426 13-9-2019
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).  Meer
78,99
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gebondenEngels9783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
198,04
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gebondenEngels9783031042119 19-7-2022
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers.  Meer
169,89
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paperbackEngels9783030317355 21-1-2021
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability.  Meer
168,99
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gebondenEngels9783030505622 4-11-2020
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
78,40
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paperbackEngels9783030505653 5-11-2021
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
78,40
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gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
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gebondenEngels9783030393786 21-5-2020
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
127,66
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paperbackEngels9783030393816 21-5-2021
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
127,66
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paperbackEngels9783030383411 6-2-2020
In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services.  Meer
60,99
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paperbackEngels9783030385477 1-4-2021
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics.  Meer
180,99
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gebondenEngels9783030395186 11-6-2020
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor.  Meer
71,36
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paperbackEngels9783030627805 24-2-2021
This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems.  Meer
96,99
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paperbackDuits9783031297724 3-6-2023
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.  Meer
62,67
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gebondenEngels9783319305103 2-8-2016
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.  Meer
120,99
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paperbackEngels9783319373270 22-10-2016
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.  Meer
60,99
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paperbackEngels9783319824550 7-8-2018
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience.  Meer
141,74
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paperbackEngels9783319804996 20-6-2018
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive.  Meer
84,99
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gebondenEngels9783319329680 15-9-2016
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.  Meer
84,99
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paperbackDuits9783322824738 19-1-2012
Die Faszination ist eine paradoxe Gefühlswelt. Renommierte Autoren geben hier Antworten auf die Fragen: Wie wirkt Faszination? Ist sie messbar? Zahlreiche Abbildungen zeigen, was Faszination in den verschiedenen Bereichen - Faszination Geschwindigkeit, Geheimnis, Messen und Gestalten, Kultur, Person, Jugend, Kunst, Macht, Sport und Luxus - ausmacht.  Meer
62,67
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