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gebondenEngels9780230006836 27-6-2007
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,19
Verwachte levertijd ongeveer 11 werkdagen
23,50
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PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780241538012 17-3-2022
12,06
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273757399 15-11-2012
‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes   Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273779827 10-12-2012
17,74
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gebondenEngels9780230611740 13-10-2009
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,69
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PaperbackEngels9780273634355 21-2-2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  Meer
89,74
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PaperbackEngels9780273737780 31-3-2011
Egan, Relationship Marketing 4e  Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756064 20-12-2011
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
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PaperbackEngels9780273727644 5-10-2012
The eagerly awaited third edition of Brassington and Pettitt’s innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course.  Meer
88,54
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PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
84,94
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PaperbackEngels9780199211562 26-2-2009
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text.  Meer
103,70
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780199602131 29-3-2012
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.  Meer
82,59
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PaperbackEngels9780262542777 11-1-2022
25,90
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen

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