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gebondenEngels9780470862117 20-2-2004
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself.  Meer
45,27
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470045473 8-12-2006
Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470045497 24-11-2006
In Creating a Million–Dollar–a–Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry.  Meer
28,61
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470052310 22-9-2006
Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds.  Meer
24,51
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780471632245 2-11-1988
This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises.  Meer
46,66
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470060278 24-11-2006
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially.  Meer
45,27
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780471455165 19-9-2003
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well.  Meer
46,66
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471618836 9-8-1989
A "how–to" guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them.  Meer
49,42
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471642329 9-3-1998
Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C.  Meer
41,12
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470243367 20-5-2008
If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470258217 10-6-2008
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard.  Meer
23,13
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470971284 6-1-2012
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods.  Meer
121,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470800966 22-4-2003
This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis.  Meer
132,48
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471776734 30-5-2006
"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent.  Meer
35,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471744832 2-12-2005
Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re–learn the essentials for success.  Meer
39,75
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471080145 9-6-1995
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV.  Meer
36,98
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471492115 19-1-2001
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It′s no use. You cannot outrun a bear anyway".  Meer
81,27
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471061809 16-5-2002
A follow–up to the author′s highly successful Power Base Selling. Ideal for any kind of salesperson.  Meer
43,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471793618 11-5-2007
Visual Selling provides salespeople with tools to sell in an increasingly image–oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people s trust, satisfaction and willingness to buy.  Meer
23,13
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9780471962694 19-5-1998
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing.  Meer
82,58
Verwachte levertijd ongeveer 9 werkdagen

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