Alex Singleton
The PR Masterclass
How to develop a public relations strategy that works!
Gebonden Engels 2013 1e druk 9781118756232Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Deze nuttige handleiding is gericht op PR-professionals, kleine ondernemers en entrepreneurs en helpt u bij uw eerste PR-strategie.
Trefwoorden
Specificaties
ISBN13:9781118756232
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:109
Uitgever:John Wiley & Sons
Druk:1
Verschijningsdatum:30-12-2013
Hoofdrubriek:Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Foreword
Preface
1 Why Public Relations Campaigns Fail - and How to Make Them Succeed
2 How to Develop a Story Idea that Is Newsworthy
3 How to Build and Maintain an Effective List of Journalists
4 How to Write an Attention-Grabbing Press Release
5 Dealing with Incoming Media Enquiries
6 How to Successfully Pitch a Letter
7 Persuade the Public with Compelling Comment Articles
8 The Secrets of Effective Television and Radio Appearances
9 How to Choose an Agency or Consultant
10 Future Learning
About the Author
Acknowledgements
Index
Preface
1 Why Public Relations Campaigns Fail - and How to Make Them Succeed
2 How to Develop a Story Idea that Is Newsworthy
3 How to Build and Maintain an Effective List of Journalists
4 How to Write an Attention-Grabbing Press Release
5 Dealing with Incoming Media Enquiries
6 How to Successfully Pitch a Letter
7 Persuade the Public with Compelling Comment Articles
8 The Secrets of Effective Television and Radio Appearances
9 How to Choose an Agency or Consultant
10 Future Learning
About the Author
Acknowledgements
Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
